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Formula E and Jahez Group have announced a renewal of their partnership for three years for the Diriyah E-Prix on Jan. 26-27 鈥� a doubleheader of night races that form rounds two and three of the ABB FIA Formula E World Championship.
The Diriyah Street Circuit, which wraps around the historic town walls of the UNESCO World Heritage site, will feature Jahez Group trackside branding, and it will be illuminated by low-power LED technology. Jahez Group will also have a branded venue in the food and beverage area in the Allianz Fan Village, an area which offers fans the opportunity to take part in a variety of activations when not entertained by the on-track action.
Following the spectacular racing action from the world鈥檚 most competitive motorsport, top international music acts will perform in the Allianz Fan Village including OneRepublic, Alesso and Nancy Ajram, on Friday, with Backstreet Boys, Cairokee and Afrojack on Saturday.
Speaking on behalf of the Jahez Group board, Chief Executive Officer Ghassab Al-Mandeel said: 鈥淭his sponsorship is a strategic investment and show of support for the sports industry. The company鈥檚 intention is to contribute to and uplift the field of electric motorsports, ensuring its continued growth and benefiting both avid fans and society at large, in line with achieving the Kingdom鈥檚 Vision 2030.鈥�
Carlo Boutagy, founder and CEO of CBX, promoter of the Diriyah E-Prix, said: 鈥淚 said at the start of our first partnership how well the brand values were shared between Jahez and the Diriyah E-Prix. I am incredibly proud of this renewed commitment and look forward to bringing news of forward-thinking and deeper integration between Jahez innovation and our event in the coming seasons.鈥�
Nacho Calcedo, event director, Diriyah E-Prix, Formula E, said: 鈥淭his commitment and consistency of partnership is fantastic to see. This is great evidence of the year-on-year deepening of the relationship between our series and the people, businesses, and cultural heritage of the Kingdom of 抖阴短视频. Jahez Group鈥檚 commitment to excellence in technology, innovation, and sustainability closely aligns with Formula E.鈥�